The song's called 'S & M' so obiously the video wasn't gonna be all rainbows and my little pony, but I think the creative director of the video could have upped the kink factor much more and really caused a stir if they'd wanted to!
The video is making a statement, but I think it's more about the pornification of culture on the whole and the bondage effect the media have on celebrities and public perception, rather than Rihanna just wanting to be a little Jezebel!
Watch the video HERE and make what you will of it!
Note: Look out for Perez Hilton lolling around as a human dog- classic!
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