What started out as a reasonably modest website based around providing us mere mortals with clothes akin to the celebs, has now taken over the planet.
Well, that could be a slight exaggeration, but since ASOS found its way into my life, I have been a slightly poorer but happier and better dressed fashionista.
The recent brainwave of offering free delivery and free returns (though it can take up to 6 days) is genius as it encourages buyers to add many items to their basket "because I might as well, just to see", thus giving buyers more options at no extra cost, and expanding the website's chances of making a sale. Win-Win!
I have especially enjoyed the sale items recently, nabbing the dresses above for £18 each, as well as these delectable longline tops...
The online shopping experience isn't quite the same as a good old-fashioned trawl round the shops; you can't feel the fabric, check the quality, be inspired by the strategically positioned nearby accessories and well-styled mannequins.
It is however, quick, easy and convenient (especially when you're meant to be doing something like revising or writing an essay, but 5 mins online just brightens up your day a treat!)
Be warned: it is also addictive, and doesn't feel like you're spending real money when it's only a figure on the computer screen!